Impact of Blogging?


After Ahmedabad and Bangalore serial blasts we friends were having this general discussion. Deepa tweeted about blogging about the incident and what can be done and this is what Nimish and I replied.

KV: @ddeeps what will blogging do? We will blog and few ppl will read and agree n nothing will change.

Ddeeps: @kv Oh never despair. We talk, we discuss, we think, re reflect, we are spurred to action, we support – all things happen.

Nb42: @kv 98% of the people are decent citizens. 2% are extremely stupid. But it’s us 98% who’s at fault for electing the other 2%.

KV: @nb42 exactly, but do you think we 98pc ppl can blog n change those 2% ppl?

Its almost 5 years since I have been blogging, but still I am not clear about the impact of blogging on general people, or how we can change the opinion about certain things?

I am not talking about the tech people, the people from our gang or bloggers. When we write about technology and tech news/reviews/bug fixes/hacks it is to be accessed by similar minded people and they find solutions online. Or when The Economics describes Robert Scoble as Chief humanising officer and quotes ‘he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world’ then I completely agree. Because people who had views about MS, hated MS or had no opinion, they all belonged to the tech world, the internet world. That was the place where Scoble was hero and everyone listened to him.

But once we try to apply same things to normal world specially in country like India where most of the people do not have access to internet, where politicians still try to get votes based on caste, region etc rather than what actually people really thinks, the situation is completely different. If we talk about people who blog or we interact on twitter we see most of them have rises above the level of these small issues and cannot be misled by politicians. But those are the people who are our target audiences too, they are already aware of what is happening around, they know problems and solutions too, they do not have power to change it. They can blog about things but who is going to read, not the politicians or general public.

There are these small incidents that happen in our daily life, for example when I went to get a medicine from medical store, most of them did not give me because I wanted to just have one injection. They wanted me to buy a complete pack of 10. These medical store guys act like a mafia and sell medicines in bulk only. Every medical shop I went to I got the same answer ‘buy 10 or don’t buy it’. Where do I raise my voice against it? Who should I complain to? In the end what did I do, I just wrote a blog post. [I never posted that because I knew that post will have no impact]

Push button publishing might have made everyone a journalist, but what good it is when the ideas can’t be propagated into real life. I have another question too, few months back we had a Blogathon India, and it was really a nice effort. I read all the posts and learnt a lot from them, I tried to change few habits too. But I don’t think it caused a lot of impact, its purpose was to increase awareness, but I think it just tried to help those who were already in better shape. We need to reach out to common people and authorities, but blogging isn’t going to help much.

So, I want to ask all the bloggers what is the solution? Do you really think blogs will have impact someday? In a country where 1/3 of population is trying hard to get two meals a day, we can blog and can change perspective of people? I have no clue on this. At this point I was thrown with another question, did you vote? What or how did you decide who to vote for? Maybe answer to this question will lead me somewhere.

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  • http://veerasundar.com/blog Veera

    Somewhere I read that why election campaigns are not happening through Internet in India, because most of the internet users in India do not vote! :-D

    We speak.. we write. we argue..we fight and the world is moving on! :)

  • http://blog.vinayraikar.com vinay raikar

    I had similar thoughts after blogging about the traffic problems caused by cars.
    Blogging is only a way of sharing ideas among interested individuals which does not ensure that these ideas will be implemented even among interested individuals.
    In my opinion, mass mediums of communication (especially movies, TV ads ) can bring in a lot of change.
    In country like India, Collective consciousness/bandwagon effect can be put to good use.

  • http://deeplydeeps.blogspot.com Deepa

    what an excellent post.

    Truly you have spoken from the heart and related it to other aspects so beautifully. It is late to write anything more substantial and I have a hectic next two days coming up but I hope I get around to post about it and link to this post. That is the very least I can do and I will do it. But in one line if I have to say it then a sentence uttered by Ila Bhatt of the Sewa fame, comes to my mind when in an interview she said,’The middle class of India have failed the country’. I did not understand it then but now I think I am getting somewhere closer.

    As for the blogging impact per se…The journey of a thousand miles..

  • http://yourharsha.com Harsha

    Blogs do have impact!!!
    It may be true that only small percent of population will read blogs. Blogs will help those few people. They may be already aware on the topic we are going to blog. But, they might have different opinion, perspective about the same topic. Healthy discussion leads to mutual KT.

    Infact, there are hundreds of silent readers who read our blogs but don’t comment. Our blogs help them too :)

  • http://www.vmohanty.com vimoh

    When I was introduced to the Internet some five years ago, it was a great hub of information and communication.

    I ope, that when India crosses the halfway decent mark in Internet penetration and an average kid gets online for the first time, he/she can look upon it as a medium for change.

    You are not pessimistic. Probably a little disillusioned. We all have been, at some point or the other.

    Nice perspective.

  • http://techie-buzz.com Keith Dsouza

    A very nice post indeed, but I strongly disagree with not being able to make a impact with a blog post. We Indians have the same mentality where we shy away from doing things because we have a general feeling that it will not be useful or carry no impact on others.

    The reason why there is no impact is because people are pessimists and fear a negative outcome even out of something positive.

    If you think we have to grow as a country, don’t think about what impacts you make while you say something, do it selflessly, write about it and let the others decide about whether it is worthwhile or not. Don’t decide it for yourself.

    Till we change our mentality, there is certainly no way we are going to create a impact, that’s the bottom line.

  • veetrag

    @Deepa The middle class of India have failed the country – I used to have very interesting discussion on this topic with Geo. I will surly blog about that and we can share our ideas.

    @Harsha I agree with you, but those people who are affected by our blogs do not qualify for ‘general public or mass’. Our actions should now be able to help society and take it forward. I know its a big goal and it will take years.

    @Vimoh I agree in next 3-4 years things will change, but its not just internet that is the barrier. Its the people, who do not want to learn/listen from new perspective. They have to move up and look from higher up without putting a blindfold of cast/religion/region/sex.

    @Keith You have summarized what exactly I wanted to convey. Thanks :)

  • nilesh kumar soni

    impact of bolgging
    if u have started some kind of good work u should keep moving without bothering the results. sucess lies in the continuty. social change don’t take place over night.
    every man has the desire that somebody listen him, give attention to his views, idea, work etc. bloging is the platform where one can fulfill his “hidden” desire. starting from fun or social networking bolgging moves gradually towards the wellness of society, mankind etc things. (the phase you are currently having)
    keep moving……..keep telling……

  • http://deeplydeeps.blogspot.com Deepa

    what an excellent post.

    Truly you have spoken from the heart and related it to other aspects so beautifully. It is late to write anything more substantial and I have a hectic next two days coming up but I hope I get around to post about it and link to this post. That is the very least I can do and I will do it. But in one line if I have to say it then a sentence uttered by Ila Bhatt of the Sewa fame, comes to my mind when in an interview she said,'The middle class of India have failed the country'. I did not understand it then but now I think I am getting somewhere closer.

    As for the blogging impact per se…The journey of a thousand miles..